THE PHOENIX TEAM AT SILVERSTONE
Barry Parker • November 9, 2019
The PSMG Team getting up close and personal to iconic bikes and cars.
Phoenix Team’s Special Silverstone Experience.
Phoenix Sport & Media Group are proud to be headquartered at Silverstone Circuit in the heart of the motor sport valley.
Key members of the team spent an afternoon exploring the new Silverstone Experience Centre, next to our offices, getting up close and personal to iconic bikes and cars.
Silverstone Experience takes visitors on a thrilling 2.5 hour journey celebrating the past, present and future of Silverstone. Fascinating stories of human endeavour, great sporting rivalries and engineering innovation are told using state of the art interactive displays and iconic film and imagery The STEM-focused visitor attraction, whose mission is to ‘engage minds through motorsport’, takes visitors on an interactive journey through the past, present and future of British motor racing.
Carly Barnes, CEO of the Phoenix Sport & Media Group, who grew up in a motor sports environment and has worked in the industry for many years says:
“It was a great pleasure for me to take our team around the hanger and to understand a little more about the history of our office location. We were able to sit in cars, practice our skills as RAF pilots as well as take part in a thrilling virtual lap. We learned so much about motor racing. This is important to us as a company as it’s a key sport in which we work. We thank all the team at the Experience Centre for hosting us and look forward to taking our clients and contacts to the centre in the future. It’s wonderful to see so much motor sport history and heritage preserved and on display in such an interactive learning experience”
The £20million project has seen the rescue and refurbishment of a Second World War Wellington Bomber Hangar at the entrance to Silverstone Circuit. A grant of £9.1million was awarded to the initiative by The National Lottery Heritage Fund, which has praised its unique and inspiring blend of sport, science and history.
Key historic exhibits include Barry Sheene’s 1979 Suzuki RG500, with which he battled against Kenny Roberts at Silverstone in one of the most memorable races of 1970s, and Nigel Mansell’s British Grand Prix-winning Williams FW14B from 1992. More recent vehicles include the RB6 Red Bull with which Mark Webber took the chequered flag in the 2010 British GP and Maverick Viñales’ podium-placed 2017 Yamaha YZR-M1 MotoGP bike.
The Silverstone Experience is also the new home of the British Racing Drivers’ Club archive, including programmes, time sheets and signing-on documents from the 70 years of motor racing history at Silverstone. The initiative has been supported by a host of racing stars including Murray Walker, Mark Webber, Nigel Mansell, Martin Brundle and Sir Jackie Stewart, with Prince Harry, Duke of Sussex, sitting as its Royal Patron.The attraction has been over seven years in the making, with Sir Stirling Moss an early supporter.
Please see @SilverstoneExp on Twitter and Facebook and @thesilverstoneexperience on Instagram for more details
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