OUR VALUES AND PRINCIPLES

We are a business with a purpose and values that really matter to us. Our values come from the heart and from shared experience. They are far from empty words.


Ten years ago, the general belief was that as a company you either focused on profit or improving the world. You couldn’t do both. That view is now fortunately changing. We wholeheartedly believe that doing good and making a positive difference will be the key to bright futures for both our clients and our company. We believe this is the key to our success. 

 

See more about our values and principles



OUR VALUES AND PRINCIPLES

We are passionate in our desire to make the sports and media industry cleaner and more accountable. We are a business with a purpose and values that really matter to us. We protect our clients. We help our clients. Our values come from the heart and from bitter experience. They are far from empty words.

We realise that our undertaking is both bold and incredibly ambitious. We are aiming to dramatically improve and change an industry that is full of get rich quick schemes and nefarious so-called advisors. All involved understand that this adventure is not for the faint of heart. Achieving our mission will require highly unusual levels of tenacity, along with plenty of good timing and expert skill.  

THE PHOENIX WAY

We have a philosophy that we stand by


TRUST, HONESTY and INTEGIRTY 


The 'Phoenix Way’ is the cornerstone of our business. No matter who you speak to within our company, you get the same personal, high quality experience that’s uniquely ours. How? 


It all boils down to our 3 core values:


TRUST

You can trust us to do the right thing at all times. 


INTEGRITY

  We are not a business whose sole aim is to make money. We genuinely care about our clients, people and communities. 


HONESTY

We are honest about our capabilities. If we can’t help you, we will say so and will try to refer you to somebody who can. 


Everything we do is guided by these principles.


WE BELIEVE 
IN STRONG MANAGEMENT AND LEADERSHIP SKILLS

The best teams are led by people who communicate their vision, lead humbly and are open to feedback and criticism. They allow and encourage employee development, they leave the door open and they aren’t afraid to delegate and give their team the credit. 

Our company comprises top leadership talent and we draw on their lessons from the board room, the training ground and the battlefield. 
Our leaders and managers are carefully selected by our founders and are encouraged to continually improve their skills, education and experiences. 

WE BELIEVE IN THE POWER OF DIVERSITY

We come from diverse backgrounds and are passionate about increasing diversity and inclusion in organisations and especially the digital sector. Equality, diversion and inclusion runs through much of our work throughout our company. Our goal is to INSPIRE, ENGAGE and develop inclusive programmes and projects that positively change the lives of people with different experiences from different backgrounds.


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